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Research papers

Using retail and consumer data to forecast when a growing market will peak

This paper will look at two markets as case studies (microwave ovens and 3-in-l vacuum cleaners) and attempt to show that an accurate prediction could have been made of when the markets would peak. In each case study the prediction is made when the...

Catalogue: Papers 1992: How To Endure In The Durables Industry?
Author: Gary Lamb
Company: GfK
June 15, 1992
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Citation

Lamb, G. (1992a, June 15). Using retail and consumer data to forecast when a growing market will peak. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/using-retail-and-consumer-data-to-forecast-when-a-growing-market-will-peak